A new theme park is coming soon to Dubai. Named The Ultimate City, its theme will be the the world refracted through the many faceted crystal-like mind of writer J.G. Ballard. It will be distributed throughout the city to make it’s experience as much part of the urban fabric as possible. Some of the attractions will include:
• The Drowned World water park where guests can experience the rising sea levels of global warming as an aesthetic pleasure of the first order.
• As oil rapidly becomes a scarce commodity, Crashland will become the only place to partake in the visceral and intoxicating power of the internal-combustion engine.
• Get closer to the nuclear power of the sun over the ozone free Terminal Beach, or descend into the cool shade of vintage Bikini Atoll concrete nuclear blast bunkers scattered among it’s sandy dunes.
• In a special arrangement with the Burj Dubai, a large section of the world’s tallest skyscraper has been reserved for High Rise: a paint-ball arena where guests struggle for advantage as they try to reach the top of the building.
• Other attractions will include: The Burning World, Concrete Island, and more.
Well… not quite. This is a swimming pool designed by the Mumbai branch Ogilvy & Mather for HSBC Banking group. It is supposed to raise public awareness of the dangers of global warming, but instead they’ve succeeded in creating world’s first (?) Ballardian swimming pool. With all the apocalyptic talk on this blog lately, I couldn’t resist!